Christmas vs. Holiday Estimator

As I was building a fire, I noticed that Lowe's was not selling Christmas trees this year. They were not selling holiday trees for that matter either. Just trees -- nothing more, nothing less -- just trees.
Betraying their shyness to use the C-word, however, they advertised discounts on "Holiday Ornaments." As I noticed Home Depot's radio ads dodging the C-word last week, I asked my self, 'which store is more Christmas shy?'
Starting with the old idea of measuring a denomination's theology by establishing a Jesus vs. Justice ratio, I quickly came up with a test to unscientifically judge the "Christmasness" of various retailers in our area.

Here's the Data from most Christmasy to least:

Retailer Website_____ Holiday:Christmas_____ Ratio Raw Data
Safeway.com_________ 0.62:1 (1:1.62)________ 1300:2110
Albertsons.com _______ 1.04:1 ______________2260:2180
Target.com __________1.15:1 ___________2,930,000:2,540,000
RiteAid.com _________ 1.70:1_________________ 97:57

Sears.com ____________2.7:1_____________ 46,900:17,300
www3.JCPenney.com____ 3.2:1______________ 2050:640
Walmart.com___________ 4:1____________ 977,000:227,000
Lowes.com_____________ 5:1 ______________ 3160:619
Kmart.com____________ 6.6:1_____________ 67,100:10,200

AceHardware.com_______ 39:1_____________ 26,200:671
HomeDepot.com________ 234:1___________ 145,000:620
Walgreens.com_________ 520:1___________ 104,000:200

The list divides itself into three categories: Almost Christmassy, Hedging their bets, and Bah Humbug!

You can do the search Yourself and add results to the comments section. Just go to google.com and do two searches
christmas site:ANYSTORE.COM
holiday site:ANYSTORE.COM
record the approximate number of pages returned, divide and report!